Bringing history to the future.
Over a century ago, Scandinavian immigrants settled in a place that reminded them of home. Tall trees, deep water, productive fishing, unkind weather. The north shore of Salmon Bay seemed the perfect spot to put down roots. And for generations, Ballard served as the hub of the community, a connection to their old country that was still firmly in the new. It’s a sense of belonging, a feeling of community that continues to this day.
And as it moves into the future, Ballard is a neighborhood that still values its mix of tradition and modernity. At once embracing the new while holding on to the old. And in that sense this project straddles the two deftly. With one-of-a-kind character balanced with the industrial spirit that makes Ballard a one of a kind destination.
Ballard Yards
Ballard Neighborhood | Seattle, WA
Developer: Carmel Partners
Property Management: Greystar
171 Apartment Homes | 6 Stories
Mid-Rise Apartment Project
Scope
Brand Story + Positioning
Naming
Brand Identity
Brand Guidelines
Print Collateral
Website
Exterior Signage
Marketing Signage
Lifestyle Photography Art Direction
Lifestyle Photography: David Estep Photography
Exterior Mural Artist: Sarah Robbins
Sculpture Artist: George Lee