Bringing history to the future.

Over a century ago, Scandinavian immigrants settled in a place that reminded them of home. Tall trees, deep water, productive fishing, unkind weather. The north shore of Salmon Bay seemed the perfect spot to put down roots. And for generations, Ballard served as the hub of the community, a connection to their old country that was still firmly in the new. It’s a sense of belonging, a feeling of community that continues to this day.

And as it moves into the future, Ballard is a neighborhood that still values its mix of tradition and modernity. At once embracing the new while holding on to the old. And in that sense this project straddles the two deftly. With one-of-a-kind character balanced with the industrial spirit that makes Ballard a one of a kind destination.

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Ballard Yards

Ballard Neighborhood | Seattle, WA

Developer: Carmel Partners

Property Management: Greystar

171 Apartment Homes | 6 Stories

Mid-Rise Apartment Project

Scope

Brand Story + Positioning

Naming

Brand Identity

Brand Guidelines

Print Collateral

Website

Exterior Signage

Marketing Signage

Lifestyle Photography Art Direction

Lifestyle Photography: David Estep Photography

Exterior Mural Artist: Sarah Robbins

Sculpture Artist: George Lee

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