Skyglass

South Lake Union | Seattle, WA

Developer: Gemdale USA

Property Management: Greystar

338 Apartment Homes | 31 Stories

High-Rise Apartment Development Project

Scope

Brand Story + Positioning

Naming

Brand Identity

Brand Guidelines

Marketing Signage

Revealing facets, reveling in style.

Seattle has a quality of light unlike anywhere else in the world. Clear, emotive, subtly cool while unexpectedly warm and invariably inviting. It begs examination, contemplation from a variety of angles. And that’s the magic of Skyglass. It’s an architectural marvel that seemingly bends light to its will. Each floor’s generous windows set at alternating angles. A slight 10° shift that reveals something entirely different about the view it entails. Effortlessly capturing all the glorious light — summer’s brilliance as easily as winter’s moodiness, for an epically moving contrast.

A new outlook; a changing perspective. It changes the way you see the world, your surroundings, yourself.

But sometimes you need to look in to affect what’s out. And inside all the glorious clarity, Skyglass brings something special, unexpected. And it’s airy, bright, sure. But it’s also suffused in the kinds of style, design, and amenities that’s, well, unusual in earthy Seattle. Large but cozy community workspaces, lead seamlessly into tower residences. Multi-level gathering spaces and outdoor decks invite socializing with fire pits, barbeques, gourmet kitchens, and a dog run. Not to mention a spectacular view from almost every angle, every floor. Reflections, refractions, dimensionality at a scale unheard of. These are the thing that set Skyglass apart. And with it, your life.

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