The Cline

Fremont | Seattle, WA

Developer: Carmel Partners

Property Management: Greystar

243 Apartment Homes

Mid-Rise Apartment Development Project

Scope

Brand Story + Positioning

Naming

Brand Identity

Brand Guidelines

Print Collateral

Marketing Signage

Website

Lifestyle Video

Lifestyle Photography: Dave Estep Photography

A tree grows in Fremont.

Lots of them actually, but one right here in the lobby. But it’s more than a stunt, it’s a signal. It’s a statement about the importance of bringing the natural in, about understanding the history of a place and what makes it special. And Stone Way has long been a pageant of trees heading down to the natural jewel of Lake Union. Sure, this whole area grew up as industry moved in, but it never left behind its natural inclinations. It was always ringed in emerald-hued nature. The Cline continues on that path. First, it’s a transit paradise with a Walkscore of 89, and a Bikescore of 94. It’s easy to simply get where you’re going. Just a few blocks from the Burke Gilman Trail that connects the center of city living to beaches and parks far flung in our natural wonderland. But more than a path to pull you around the area, this is also a true community, a place to set down roots as well as extend your reach. With ample gathering spaces, fitness center, co-working space, and courtyard to invite the greater neighborhood in. Because as the tree grows, so grows our sense of community.

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Mercer Union Station

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The Waverly