Jack
Capitol Hill Neighborhood | Seattle, WA
Rebrand: Thrive Communities
Property Management: Thrive Communities
135 Apartment Homes | 6 Stories
Mid-Rise Apartment Project
Scope
Brand Story + Positioning
Naming
Brand Identity
Brand Guidelines
Print Collateral
Marketing Signage
Interior + Exterior Signage Systems
Website
Mural Artist: Sarah Robbins
All work. All play.
There’s a difference between attitude and personality. Personality is real, authentic. It’s a defined sense of self. A well-earned, and well-considered point of view, chock full of unrelenting optimism, and a let’s-go-get-into-something-good-tonight-osity. That’s Capitol Hill, and it fits Jack to a proverbial T. Jack is modern, current, to be sure. But always rooted in something deeper, more substantial. More, well, us. All of us. Jack lives in the now, the here. Surrounded by the doers and makers, by inclusion and diversity. Living joyfully, with purpose, sincerity, and no small amount of style. So, come on by. And get to know Jack.
